TERMS

Creative Direction by Masha Kamerhorodska 

FORMAT OF WORK 

— Remote collaboration worldwide. 

— Working hours: Tuesday to Friday.

— 9:00 AM to 4:30 PM (ET / New York timezone) 

— London time: 14:00–21:30 (GMT+1 / BST) 

— Ukraine time: 16:00–23:30 (GMT+3 / EEST)

SERVICE SCOPE 

We offer 4 core creative services: 

• Visual concept development 

Creation of a core visual idea, mood, symbolic framework, and aesthetic direction that defines the look and feel of the project. Includes: concept, moodboard, trend forecast, visual formula, mood and color story, textures & materials, shapes & silhouettes, character & casting description, symbol map, archetypal emotional arc, storyline frames. 

• Styling direction 

Defining the style, silhouettes, color palette, and visual identity of characters or models in alignment with the concept. Includes the creation of a tailored visual formula. Includes: visual formula, mood and color story, textures & materials, shapes & silhouettes, look development and wardrobe selection. 

• Advertising scriptwriting 

Writing narrative-driven scripts for fashion films or branded video content, including structure, voice, and timing. Includes: archetypal emotional arc, story structure, storyline frames. 

• Storyboard design 

Planning the visual sequence of scenes, camera logic, mood progression, and key frames for still or video projects. Includes: storyline frame planning, mood rhythm, and visual pacing. 

PROJECT FLOW 

➔ For Brands: 

Send your brief. 

You receive a mini-treatment (1–2 slides/preview direction). 

Once approved: 

— 100% prepayment. 

— Full concept & visual deck delivered. 

— Includes up to 3 revision rounds. 

➔ For Music Artists / Magazines: 

Send a request with an editorial theme or concept idea. 

You receive a custom editorial treatment. 

Flexible fee policy (open rate). 

TECHNICAL BRIEF REQUIREMENTS 

To begin the project, please include: 

Project format (editorial/brand campaign/music visual). 

Purpose (publication, product launch, identity refresh, music video, etc.). 

Visual references (if any). 

Timeline & deadlines. 

Target audience/tone. 

Any mandatory elements or constraints (e.g., logo use, colours, brand tone, social media links). 

WHERE TO SEND: 

in@bymashka.com 

TIMELINE 

Delivery window: 3–10 business days (depending on scope). 

RUSH 

Delivery available upon request (+25% fee). 

REVISIONS POLICY 

3 revision rounds are included after the preview deck. 

Additional changes = +10% per round. 

TOOLS WE USE 

Google Slides.

Pitch.

Pdf. 

PAYMENT TERMS 

Brands: 100% prepayment upon preview approval. 

Music Artist / Magazines: Open budget / symbolic fee. 

ETHOS

My work bridges conceptual thinking with emotional impact. I collaborate with brands, artists, and editors who seek meaningful visual narratives.