CONCEPT LIBRARY

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Concept decks, visual treatments, scripts, and creative research that define the foundation of campaigns, music videos, and editorials. 

Editorial archetype: The Lion Archetype 
May, 2025

Editorial archetype: Dual feminine codes
May, 2025 

VIDEO CONCEPT FOR JEWELRY BRAND "THE SOURCE" 
Translating the brand’s DNA into a fashion-oriented cinematic narrative for sales & marketing.
June, 2025

Fusion of old-money aesthetics with contemporary streetwear codes, inspired by Mad Men, classic Ralph Lauren campaigns, and posh heritage references. Resulted in a base of archival photography, visual formula, styling framework, and creative direction guidelines.
August, 2025


MUSIC

Visual concept: Archetypal Symbolism in Chess.
February, 2025

Visual concept: The Goddess Archetype.
February, 2025