CONCEPT LIBRARY

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Concept decks, visual treatments, scripts, and creative research that define the foundation of campaigns, music videos, and editorials. 

FASHION

EDITORIAL CONCEPT “Golden Blood” 
Creative Direction & Concept Development: Masha Kamerhorodska 
Editorial archetype: The Lion Archetype 

Creative Direction & Concept Development: Masha Kamerhorodska 
Editorial archetype: Dual feminine codes 

VIDEO CONCEPT FOR JEWELRY BRAND "THE SOURCE" 
Creative Direction & Scriptwriting: Masha Kamerhorodska 
Visual concept: Translating the brand’s DNA into a fashion-oriented cinematic narrative for sales & marketing.

Styling Direction: Masha Kamerhorodska 
Visual concept: selection of men’s fashion styling studies exploring archetypal identities and narrative codes.

Creative Research: Masha Kamerhorodska
Visual concept: Fusion of old-money aesthetics with contemporary streetwear codes, inspired by Mad Men, classic Ralph Lauren campaigns, and posh heritage references. Resulted in a base of archival photography, visual formula, styling framework, and creative direction guidelines.


MUSIC

TREATMENT FOR MUSIC VIDEO "CHESS" & VISUAL SHOTLIST
Creative Direction, Scriptwriting, Storyboard: Masha Kamerhorodska 
Visual concept: Archetypal Symbolism in Chess.

Creative Direction, Scriptwriting: Masha Kamerhorodska 
Visual concept: The Goddess Archetype. Fusion of ethereal and contemporary aesthetics; museum spaces as symbolic landscapes.