CONCEPT LIBRARY

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Concept decks, visual treatments, scripts, and creative research that define the foundation of campaigns, music videos, and editorials. 

FASHION

EDITORIAL CONCEPT “GOLDEN BLOOD”

Creative Direction & Concept Development

Editorial archetype: The Lion Archetype 

May, 2025

EDITORIAL CONCEPT “PINK ANGELS IN BLACK”

Creative Direction & Concept Development

Editorial archetype: Dual feminine codes

May, 2025 

VIDEO CONCEPT FOR JEWELRY BRAND "THE SOURCE" 
Creative Direction & Scriptwriting
Translating the brand’s DNA into a fashion-oriented cinematic narrative for sales & marketing.

June, 2025

CREATIVE RESEARCH “OLD MONEY GENTLEMAN STREET”

Fusion of old-money aesthetics with contemporary streetwear codes, inspired by Mad Men, classic Ralph Lauren campaigns, and posh heritage references. Resulted in a base of archival photography, visual formula, styling framework, and creative direction guidelines.

August, 2025

MUSIC

TREATMENT FOR MUSIC VIDEO "CHESS" & VISUAL SHOTLIST

Creative Direction, Scriptwriting, Storyboard

Visual concept: Archetypal Symbolism in Chess.

February, 2025

TREATMENT FOR MUSIC VIDEO "GODDESS IN THE MUSEUM"

Creative Direction, Scriptwriting

Visual concept: The Goddess Archetype.

February, 2025