Mariia Kamerhorodska, Strategic Communication Analyst.
Member of the National Union of Journalists of Ukraine from 2015.
Experienced creator and developer of multichannel communication strategies using web platforms.
Highlights:
- Developed a multi-channel strategy for an online school (Rainbow Bridge), achieving a conversion rate of 52,91% and a newsletter open rate of 74-90%.
- Development and execution of strong relationships with customers through communication via social media communication multichannel in messengers.
- Finalist of the "Innovative Breakthrough 2015" Contest (ІП2014-040 BCONLINE, online business advice, details on site).
- Author of the book “System for attracting customers”, Russian Edition, on Amazon.com.
- 11 years of marketing experience (Total Work Experience: 20 years).
BYMASHKA CONSULT, www.bvmashka.com. 2010 — 2021, 11 years
- Consultant, Specialist in Strategic Marketing
- Management of outsourced projects:
Center of Small and Medium Business Support of Dnipropetrovsk Regional Council
- Direct reporting to the Vice-President.
- Head of Entrepreneurship Intensification Department.
- Project duration: 9 months.
- Regulation of departmental works on the effective interaction of business and local self-government representatives, meetings, and negotiations. Created the necessary communication channels for these interactions (website and e-mail newsletters).
School of the human personality’s development “Rainbow Bridge”
- Online ethno-psychology training with a worldwide customer base.
- Direct reporting to the Company’s owner.
- Project duration: 2 years.
- Development and implementation of a marketing strategy to attract potential students to the online school. Creation and development of a multichannel communications strategy using social networks. Conversion of leads into subscribers - 52,91%, open rate of newsletters - 74-90%.
MODUL University Dubai
- The first internationally accredited Austrian university in the Middle East.
- Direct reporting to the Administrative Director.
- Project duration: 6 months.
- Development and implementation of a marketing strategy to attract potential students to the University using the social network Vkontakte. Conversion of 15% of the target audience.
Balance Group of Companies. (National Company)
- The Company’s mission is to spread knowledge about accounting, tax policy, and law in public settings.
- Direct reporting to the Company’s owner.
- Project duration: 6 months.
- Development of a marketing strategy and promotion materials (articles for publication) to draw the attention of the target audience (accountants) to “The Best Accountant of Ukraine” Contest. Developed 5 promo materials for publications in magazines and on landing pages.
Visotsky Consulting Company
- Nominated as “The Best Consulting Company 2015”. The team consists of more than 100 professionals working in Kyiv, Moscow, Almaty, Minsk, and other CIS cities.
- Direct reporting to the Company’s owner.
- Project duration: 1 year.
- Development and implementation of a PR program to raise awareness of the successes achieved by the students of “School of Business Owners" and to create the necessary point of view about the organization. Investigation of target audiences (in-depth interviews). Created 147 explanatory videos with reports of the School’s students. Conducted 30 in-depth interviews for the Marketing Department.
In prior years
Rendered services to set up sites for independent entrepreneurs, wrote articles, and created the positioning for private consultants.
Education
Master’s degree in Management of Organizations earned at Prydniprovska State Academy of Civil Engineering and Architecture, Ukraine, 2006
Certificate of Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship with distinction, University of Maryland, USA, 2014
Certificate of Diving into Business Analysis (IT Business Analyst) with honors, SkillsUP, Ukraine, 2014
Certificate of Content Strategy for Professionals 1: Engaging Audiences for Your Organization, Northwestern University, USA, 2015
Publications
“Who wins the market and why?”, “Independent Entrepreneur” Magazine, № 20, October 2014.
“USP Modeling”, “Independent Entrepreneur” Magazine, №21, November 2014.
“Online Shop: opening the opposite way”, “Independent Entrepreneur” Magazine, №22, November 2013.
“Formula of the demanded business idea”, “Career Image-Making” Magazine.
